here’s tight, copy-ready micro-copy for Replit to paste into the UI. Then we’ll dig into AI logic next.

Micro-copy package (labels, placeholders, helper text, toasts)
A) Business Brief (sticky/collapsible)

Section title: Business Brief
Helper text (subheading): Uses your Business Brief to draft or refine sections. This context helps AI generate personalized content instead of generic templates.

Fields

Company Name
Placeholder: e.g., IBrandBiz

Industry
Placeholder: e.g., Branding & Web Services

Business Model (new)
Placeholder: e.g., Global SaaS + Web Services

Products / Services
Placeholder: e.g., Brand tools; Business plan template; Domains & hosting

Offerings (Full Suite) (new)
Placeholder: e.g., Brand Name Wizard, Slogan Generator, Logo Creator, Brand Kit, Business Plan Developer; Business Plan Template; Domains & Web Hosting

Target Market
Placeholder: e.g., Entrepreneurs & SMEs (global)

Competitive Edge
Placeholder: e.g., Integrated startup toolkit + hosting; partner marketing

Financial Headline (Optional)
Placeholder: e.g., Launch Q4 2025; 2026 $730k; 2027 $1.46M

Collapsed summary line:
{{Company Name}} • {{Business Model}} • {{Target Market}}

Save state hint (right of title): Saved • {{time}}

B) Section header + actions

Section title: (e.g., Executive Summary)

ID chip: {{sectionId}}

Primary button: Save to Document
Tooltip: Save this section to your plan

Secondary button: Section Preview
Tooltip: Preview this section only

Global action (top bar): Preview Full Document
Tooltip: Preview the entire plan

C) Editor area

Empty state hint (light gray in editor):
Write or use AI to generate this section. You can edit freely after generating.

D) AI Assist (simplified drawer)

Button label (collapsed): AI Assist
Helper line under button: Uses your Business Brief to draft or refine this section.

When clicked → Drawer content:

Optional Prompt (label)
Placeholder: Add any specifics for this section (bullets, tone, key points)…

Primary CTA: Generate Section
Subcaption (small, below CTA): Will use your Business Brief + this prompt to create a draft.

After content exists (inline actions under editor):

Rephrase (button) — tooltip: Rewrite for clarity (keeps meaning)

Expand (button) — tooltip: Add detail or examples

Summarize (button) — tooltip: Make it more concise

Guardrails / nudges:

If Brief empty and user opens drawer:
Banner: Add your Business Brief for better results (optional).

If editor has text and user clicks Generate:
Modal choices: Replace Draft / Append to Draft / Cancel
Modal title: Generate new content?

E) Structured Templates (Market Analysis only)

Section subheading: Structured Templates
Helper text: Use these to add structured insights to Market Analysis.
Templates dropdown: Choose a template…
Options: SWOT Analysis • PESTEL • Porter’s Five Forces • Customer Persona
Template field placeholders:

SWOT → List strengths… List weaknesses… List opportunities… List threats…

PESTEL → Political factors… Economic factors… Social factors… Technological factors… Environmental factors… Legal factors…

Porter’s → Supplier power… Buyer power… Competitive rivalry… Threat of substitution… Threat of new entry…

Persona → Name & role… Goals… Pain points… Buying triggers…

Action button: Add to Market Analysis
Tooltip: Insert this structured content into Market Analysis

F) Toasts / notifications

Success

Draft generated

Section saved

Added to Market Analysis

Business Brief updated

Info

No changes to save

Using generic template (add Business Brief for better results)

Errors

AI request failed — please try again

Authentication required — please log in

Couldn’t save — check your connection

G) Export & preview

Preview Full Document empty state:
No sections saved yet. Save a section to see your plan preview.

Export menu: Export → Word (.docx) / PDF (.pdf)
Tooltip: Export the full plan in the current order

H) Micro-helpers for each section (top of editor, light gray)

Executive Summary: Tip: Keep it 200–300 words. Hit the highlights—model, offerings, market, edge, and headline numbers.

Company Overview: Tip: Mission, vision, value prop, origin, legal structure, current stage.

Products & Services: Tip: Bulleted offerings (1 line each), then a short value paragraph.

Market Analysis: Tip: ICP, trends, competitors, and a mini-SWOT. Use Structured Templates if helpful.

Marketing & Sales: Tip: Positioning, channels, funnel, retention, and 4–6 KPIs.

Operations Plan: Tip: Tech/infra, core processes, vendors/tools, SLAs/security, ops KPIs.

Organization & Management: Tip: Leadership, roles, hiring plan.

Financial Plan: Tip: Revenue streams, assumptions, Launch/Growth/Scale forecast, risks.

Milestones & Roadmap: Tip: 4–8 bullets grouped by phase: Launch, Growth, Scale, Beyond.

Future Expansion & Ecosystem Vision: Tip: Integrations, adjacent products, partnerships/channels, long-term vision.

Partnerships Note: Tip: Rationale, types, criteria, model, customer benefit.

Exit Strategy: Tip: For investors—primary path, alternatives, triggers, value story.

I) Accessibility / clarity tweaks

Buttons use verbs: Generate Section, Save to Document, Add to Market Analysis.

Tooltips are short, action-oriented.

Placeholders are concrete; avoid bracket [Company Name] patterns.